What is the Pink Lemonade Project?

Pink Lemonade Project, founded in 2010 by Drs. Allen and Cassie Gabriel, provides education, empowerment, and support to people affected by breast cancer across 36 counties in Oregon and six in SW Washington.

Pink Lemonade Project is committed to providing breast health and cancer programs/services to improve access and outcomes for all communities affected by breast cancer.

Talon + Pink Lemonade Project

Talon Rods is honored to partner with the Pink Lemonade Project to support an incredible cause that’s changing lives. Together, we designed a special edition rod that not only performs on the water but also gives back in a meaningful way. A portion of every rod sold is donated directly to the Pink Lemonade Project, helping provide critical support and resources to women and families affected by breast cancer. When you fish this rod, you’re not just investing in premium gear—you’re joining us in making a difference.